Tel Aviv’s New Residential Icon

The vibrant heart of Tel Aviv is the setting for one of the most significant projects expected to be built in the next few years. Here, two spectacular 50-Story towers and a commercial & leisure complex will rise above the bustling intersection of the city’s main traffic arteries. This is simply the ideal location for all those who love the city, close to everything that gives Tel Aviv its own unique character: cultural, entertainment, and leisure centers, restaurants and cafés, malls, Yarkon Park, Tel Aviv Port, and of course those gorgeous Mediterranean beaches.
It’s a masterpiece of contemporary architecture, reflecting the pioneering vision of “super-architect” Avner Yashar of Yashar Architects and outfitted by Israel’s leading interior design firm, Orly Shrem Architects. Every aspect of its design expresses a consistent overall concept, as connections are formed on each level, from the broadest architectural plans to the smallest decorative details.

The Location:

This luxury project is nestled at the very heart of the metropolis, in Tel Aviv’s most central and coveted location. This makes the towers the perfect starting point when setting out to visit any of the city’s most fascinating sites and popular leisure destinations: the beach and Tel Aviv Port, Yarkon Park, Rothschild Boulevard, Dizengoff Street, Sarona Complex, Habima Theater, Tel Aviv Museum of Art, Tel Aviv Cinematheque, Cameri Theater, the Israeli Opera, and Azrieli Center.

It will blend harmoniously with the urban fabric of the city center neighborhoods, close to the Basel Complex, Milano Square, Kikar HaMedina, and the neighborhoods that border Yarkon Park.
This outstanding location will also enable residents to enjoy convenient access to major thoroughfares, such as the Ayalon Highway and Namir Road, as well as the central train station and the light rail network extending throughout the Tel Aviv Metropolitan Area.

The Apartments

It includes a range of 1, 2, 3, and 4-bedroom apartments and luxury penthouses, all meticulously designed to create a truly exclusive lifestyle experience, with spacious sun balconies granting breathtaking views of the Tel Aviv coastline and the surrounding cityscape.

Each apartment features a stunning design, with great attention paid to even the smallest details. Built in line with advanced green construction standards, the eco-friendly apartments feature high ceilings, curtain walls, stylish front and interior doors, smart home system, advanced air-conditioning system, premium kitchens by top international brands, and more. This remarkable design concept extends to the entire project, making it an eye-catching icon within the Tel Aviv skyline, and on a par with the finest real estate developments around the globe.

The Public Areas

Public areas throughout the residential towers reflect an innovative, inspirational design concept by Orly Shrem Architects. The magnificent ground floor, extending to an impressive height of 7 meters, will serve as the main lobby, connecting the two residential towers like an internal avenue. Each floor also has its own stylish elevator lobby. This “Reflections” design concept links urban life in Tel Aviv to design elegance and international quality standards, highlighting the advantages of the location and Tel Aviv’s distinctive character. Each public area has been given its own identity, delineating the residential complex from the commercial area and ensuring all residents enjoy a sense of privacy and exclusivity.

The Wellness Complex

The residents’ wellness complex is designed to be completely independent, with direct access from the lobby. Looking out over stunning urban views, the complex contains a residents’ club as well as an especially large gym.
The complex is also home to the extensive pool area, which includes an infinity pool, toddlers’ pool, and plenty of seating. Located on the roof of the lobby building that links the two residential towers, this extensive pool area creates an idyllic island of tranquility in the urban space.

The Commercial Area

This project’s design promotes a harmonious connection with the open urban space, thanks to the innovative commercial complex that will take shape alongside the residential towers, with a light roof that promotes a shaded, comfortable environment while also creating a subtle separation between commercial and residential areas. This stylish commercial complex will present residents with a variety of upscale shopping opportunities in a cosmopolitan New York atmosphere: flagship stores, cafés, restaurants, a supermarket, design and lifestyle outlets, and boutique shops.